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“It won’t happen to me” attitude leads to 400,000 preventable injuries in B.C. each year

June 02, 2009
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The Community Against Preventable Injuries (The Community), was established to raise awareness, transform attitudes and behaviours, and reduce the number and severity of preventable injuries. Dr. Ian Pike, spokesperson for The Community, is the Director of the BC Injury Research and Prevention Unit at CFRI. []